"For mass media to be successful — then and now — they have to refrain, as Bernays says, from “stimulating new ideas.”
Edward L. Bernays, wrote these words in his classic 1928 book “Propaganda” (page 166):
“The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize, and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions.”
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